Google's restricted data processing & universal opt-out
By Liza Kruse on 6/6/24 10:00 AM
Navigating Google's Latest Privacy Policy Changes: Impacts and Adaptation Strategies for Advertisers In today's digital landscape, where privacy and security are paramount, Google has announced significant updates to its privacy policies. These updates are designed to address evolving …
Browser Tracking Preventions - Bypass with server-side tracking
By Liza Kruse on 5/16/24 9:15 AM
For nearly three decades, cookies have been an integral part of the internet, establishing themselves as a crucial tool for user tracking. The information stored in a cookie, such as data about user behavior, forms an essential foundation for numerous marketing campaigns by companies. …
Preference management for improved customer confidence
By Liza Kruse on 2/2/24 10:00 AM
What is Preference Management? Customers Have a Choice A Preference Management Center is a tool or system that companies can use to manage and store their customers' preferences and settings. Such centers allow customers to specify their communication preferences, including the way th …
The Google Consent Mode V2 deadline until March 2024
By Liza Kruse on 1/10/24 8:45 AM
Starting from March 2024, the implementation of Google Consent Mode V2 becomes mandatory for website operators who utilize Google services such as Google Analytics or Google Ads. Consequently, advertisers must obtain user consent for personalized advertising. However, the increasing p …
From third party to first party: the future of data collection
By Max Lucas on 2/13/23 8:30 AM
Companies are increasingly switching from third-party data to first-party data. What are the reasons behind this? And what could a privacy-first data strategy with Google Analytics 4 (GA4) and Server-Side Tagging (SST) look like?
Google Analytics: possibilities and legal aspects
By Max Lucas on 10/12/22 10:15 AM
Google Analytics without Consent Google Analytics is probably the most well-known and popular analysis and statistics tool for websites and apps available to companies. However, there are some stumbling blocks when using it, particularly regarding limitations and legal aspects. In thi …
Google Tag Manager: GDPR-compliant use explained
By Aaron Schlütter on 10/9/22 10:00 AM
Google Tag Manager GDPR-compliant In this blog post, we are dedicated to explaining the correct usage of Google Tag Manager in compliance with data protection laws, specifically following the General Data Protection Regulation (GDPR). Additionally, we will delve into the essentials by …
Server-Side Tagging with Google Tag Manager
By Max Lucas on 9/14/22 10:00 AM
"Tag Manager Server Side" - Functionality, Benefits, and Costs In this in-depth blog post, we are dealing with server-side Tag Manager (also called "Tag Manager Server-Side") and in particular with the comprehensive product available from Google. Among other things, we aim to provide …