Data Protection in USA 2025 Comparison: HIPAA, CCPA/CPRA, TDPSA & Co.
By Liza Kruse on 7/4/25 2:59 PM
Data Privacy Laws in the U.S.: How Companies Can Navigate the Patchwork in 2025 U.S. data privacy laws are becoming an increasingly complex challenge for businesses. While the GDPR provides a unified framework across Europe, the situation in the United States is markedly different: in …
Is Google Advanced Consent Mode Privacy-Compliant?
By Liza Kruse on 3/17/25 4:12 PM
Businesses lose valuable data every day—whether due to strict privacy regulations or technologies like ad blockers and browser tracking restrictions that prevent user data from being collected. We've seen alarming numbers among our clients: data losses of up to 70% are not uncommon.
Will Cookie Banners Disappear in 2025?
By Liza Kruse on 3/12/25 2:55 PM
Anyone who surfs the internet has encountered them countless times: those annoying pop-ups that appear when visiting a website or online store, seemingly designed to do nothing but collect our data. These so-called cookie banners are a nuisance for many users. Often, they don’t even o …
Privacy-Compliant Tracking Without Consent (Cookies) for GA4
By Liza Kruse on 1/10/25 8:57 AM
Imagine this: you invest a significant amount of money in Google Ads, but in the end, you only see a fraction of the actual results. Why? Because up to 50% of your tracking data is lost due to declined cookie banners, ad blockers, and modern browser tracking preventions. The consequen …
What is Consent Management?
By Liza Kruse on 12/19/24 9:08 AM
Cookies? Consent? GDPR? – Why You Need to Understand These Terms to Succeed Online
What are the challenges of implementing server-side tracking?
By Liza Kruse on 12/10/24 10:54 AM
This page is for anyone curious to understand the challenges of Server-Side Tracking (also known as Server-Side Tagging or server-side tracking). In a digital world where privacy is increasingly prioritized and browsers are introducing more restrictions, businesses face the challenge …
What are the advantages of server-side tracking?
By Liza Kruse on 12/7/24 11:10 AM
This article is for anyone curious about understanding what Server-Side Tracking (also known as Server-Side Tagging or server-side tracking) is and the benefits it offers. Terms like "Server-Side," "Client-Side," "Tagging," and "Tracking" can be confusing, but don’t worry—I’ll explain …
What’s the Difference Between Client-Side and Server-Side Tracking?
By Liza Kruse on 12/7/24 10:41 AM
This article is for anyone curious about understanding what server-side tracking—also known as server-side tagging or server-side analytics—is and how it differs from client-side tracking. Terms like “client-side” and “server-side,” as well as “tagging” and “tracking,” can often be co …
What is Server-Side Tracking? A simple Explanation
By Liza Kruse on 10/30/24 2:38 PM
This page is for anyone curious to learn what server-side tracking—or server-side tagging, also known as serverside tracking—really means. I understand that the distinctions between server-side and client-side, as well as terms like tagging and tracking, can be confusing. Don’t worry— …