Consent & Preference Management

We transform data protection requirements into competitive advantages

Consent management is used to manage user consents for the processing of their personal data. On websites, this is achieved by implementing a cookie banner, also known as a Consent Management Platform (CMP). Our service helps you meet legal requirements while optimizing the effectiveness of your CMP.

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Effective Consent Management: Benefits for Website Operators

Consent instead of Fines

Consent management is mandatory for all website operators due to laws such as GDPR, TTDSG, DSG, CCPA/CPRA, LGPD, POPIA, and others. Non-compliance can result in fines of up to 20 million euros or 4% of the global annual turnover of the previous year. With our CMP solutions, you comply with all data protection regulations, ensuring that all data processing operations are transparent and legally secure.

Protect Advertising Revenue

An optimally configured CMP can significantly increase consent rates, providing you with a complete data set for Google Analytics/Ads. With an improved data basis, you can create targeted campaigns that meet the needs and interests of your customers. Don’t waste your advertising budget; instead, maximize your conversion rate and the ROI of your marketing activities.

Strengthened User Trust

Transparent and legally compliant handling of user data strengthens your customers' trust in your company. When visitors to your website see that you respect and protect their privacy, they are more likely to give their consent for data processing. This trust leads to long-term better customer retention and a positive reputation for your brand.

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The leading agency for consent management

DWC - Your Partner for Data Protection and Digital Tracking

DWC has extensive expertise in IT, marketing, and data protection. With our many years of experience in implementing customized Consent Management Platform (CMP) solutions, we help your company meet the demands of modern data processing.

Advantages of Collaboration:

Compliance with all Data Protection Regulations:

We ensure that your CMP always meets the current legal requirements, including GDPR, TTDSG, CCPA, and other relevant data protection laws.

Customized CMP Configuration:

Each CMP is tailored to the needs and requirements of your company to ensure maximum efficiency and user-friendliness.

Always focused on optimal Data Management:

Our focus is on optimizing your data management, allowing you to gain valuable insights while ensuring your customers' data protection.

Long-Term Maintenance available as needed:

We offer flexible maintenance and support options to ensure that your CMP solutions remain effective and compliant in the long term.

Usercentrics Premium & Expert Partner

A Partnership for strong Solutions

For years, we have been proud partners of Usercentrics, the leading provider of consent management solutions. Our partnership allows us to offer you a CMP that is precisely tailored to your needs and built for scalability. Benefit from our experience and the comprehensive capabilities of the Usercentrics CMP. Together, we have successfully implemented over 400 projects worldwide. Our solutions are not only individually customizable but also future-proof.

The Usercentrics CMP already integrates Google Consent Mode V2, which has been mandatory for all using Google services since March 2024. Read more about it:

Google Consent Mode V2

Services

Tailored Services for Optimal Consent Management

Benefit from our cross-industry, long-standing expertise and take your consent or preference management platform to the next level.

CMP Implementation

Configuration and installation of a consent management platform (cookie banner) in your web or mobile application.

Opt-In Optimization

Implementation of industry best practices and continuous optimization through A/B testing to improve consent rates.

Website Audit

Review your CMP implementation for data protection vulnerabilities to avoid fines and warnings.

Universal Content

Design and implementation of a preference management platform (PMP) for cross-device collection and management of user preferences.

Maintenance

Ensure that your CMP always complies with the latest legal requirements and is technically and content-wise up to date.

Training & Workshops

Learn everything about the correct implementation, optimization, and maintenance of your consent management software.

Free Initial Consultation

Consultation and Strategy Development (Free)

Take advantage of our free initial consultation to develop a tailored strategy for your data protection and consent management. Simply sign up through our contact form, and our experts will be at your service.

Consent Management & Server-Side Tagging

The perfect combination for full data control

Maximize the value of your data through the ideal combination of consent management and server-side tagging. With our solution, you can extract even more from your data and optimize your marketing efforts.

Advantages:

Data Availability Despite Rejection: Use data from users who reject your cookie banner (CMP). These data would otherwise not be available for Google Ads or Analytics, allowing you to gain valuable insights.
Optimized Integration with Google Server Tag Manager: We set up the GTM and configure it to seamlessly work with your CMP. This way, you can fully leverage your data collection potential and enable privacy-compliant tracking without consent. Learn more in our blog post.

Globally Optimized Data Protection Solutions with DWC

Thanks to our global partner network, we offer data protection expertise for every country in the world. We have successfully implemented projects in various regions such as Europe, the USA, China, the Middle East, and South America. With operations in over 25 countries, we are the ideal partner for internationally operating companies.

GDPR, TTDSG, DSG, CCPA/CPRA, LGPD, POPIA, DSA

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What does the term Consent Management mean?

Consent management refers to the process of obtaining, managing, and storing user consents for data collected on websites, mobile applications, and online platforms. The term “CMP” describes a “Consent Management Platform,” commonly known as a “cookie banner.”

Why is Consent Management important?

Consent management plays a crucial role in meeting data protection requirements under regulations such as the General Data Protection Regulation (GDPR). Implementing such a system allows companies to not only comply with legal requirements but also to build trust with their users.

How can DWC help my organization with Consent Management?

DWC assists in the implementation of consent management systems (CMPs), offers training on data protection, and helps design transparent consent procedures that meet legal requirements.

Does Consent Management impact the user experience of my website?

Yes, a well-designed consent management system can enhance the user experience by providing clear choices and control over their data.

Can DWC help manage international data protection requirements?

Yes, through our international network of experts, we can provide advice and support to comply with various international data protection laws. We have integrated consent management solutions in over 25 countries and are well-versed in the major data protection laws worldwide.

How can I improve my consent rate?

The consent rate of the CMP (also known as the “opt-in rate”) is influenced by three main factors: banner design, target audience, and messaging. Different banners work for different industries and audiences. We are happy to share our insights from over 400+ CMP projects in more than 15 industries with you or assist you in conducting various tests.