With dwc, transform regulatory limitations imposed by data protection laws into valuable competitive advantages. We support you in implementing, configuring, and optimizing your Consent Management System to unfold your full potential.
Consent Management is mandatory for operators of a website or app due to laws such as GDPR, CCPA/CPRA, LGPD, POPIA, TTDSG, DSG, and others. It is not easy to keep track and comply with all data protection regulations, as ignorance does not protect you from penalties. In the event of a violation, fines of up to 20 million euros or 4% of the previous year's worldwide turnover can be expected.
Whether you operate an e-commerce shop, a brand website, or an online magazine - a high consent rate is essential for the success of web analytics and online advertising! Without users' consent, neither conversions can be tracked (i.e. the recording of conversions after clicking on an advertisement) nor can advertisements be played out themselves. The quality of web analytics data decreases significantly. The higher the consent rate, the greater the financial advantage over your competition.
Increase the trust of your users by demonstrating a transparent approach in the use of their data. Trust generates acceptance for the use of data, thereby demonstrably increasing the consent rate. The same conclusion was reached in a Harvard study, which found that the consent rate increases by 11% when the handling of their data is shown transparently.
Consent management, also known as cookie banners, refers to the management of users' consents regarding the processing of personal data. A well-configured consent management system protects not only from warnings and fines, but also from data loss through refusal, while simultaneously building user trust. Achieve higher earnings by increasing your consent rate!