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Blog
Latest news on Consent Management & Digital Analytics
Find out more about the latest changes and enhancements in the area of Consent Management and Digital Analytics and stay up to date with us. Learn more about advanced technologies, new features and benefit from tips and tricks and helpful case studies.
With our blog you can expect many exciting topics from the digital industry.
Is Google Advanced Consent Mode Privacy-Compliant?
Businesses lose valuable data every day—whether due to strict privacy regulations or technologies like ad blockers and browser tracking restrictions that prevent user data from being collected. We've seen alarming numbers among our clients: data loss…
Will Cookie Banners Disappear in 2025?
Anyone who surfs the internet has encountered them countless times: those annoying pop-ups that appear when visiting a website or online store, seemingly designed to do nothing but collect our data. These so-called cookie banners are a nuisance for m…
Privacy-Compliant Tracking Without Consent (Cookies) for GA4
Imagine this: you invest a significant amount of money in Google Ads, but in the end, you only see a fraction of the actual results. Why? Because up to 50% of your tracking data is lost due to declined cookie banners, ad blockers, and modern browser …