Setup or installation of a Consent Management Platform on your website or mobile app, to achieve data protection compliance.
Analysis of your website or mobile app for used cookies and third-party services, to get the most out of your CMP.
Classification of cookies and third-party applications into different categories and risk classes.
Increasing the consent (opt-in) rate through industry best practices and tests, in order to gain a comprehensive data basis for analysis.
Review of your CMP implementation, identification of potential weaknesses, and creation of improvement recommendations.
Setup or consultation around server-side tagging/tracking, for example with Google Server Tag Manager or alternative tools, to regain full data control.
Obtain more data for web analysis without the necessity of consent while simultaneously ensuring data protection compliance.
Implementation of a complex tracking setup with tag management tools, thereby enhancing your tracking capabilities.
Setup or consultation for a hybrid tracking concept by combining various data sources (Data Warehouse / Data Lake).
DWC assists you in the evaluation of large volumes of data and analysis tools, as well as in the creation of reports and dashboards for evaluation, to help you tap into your full potential.
Our network of data protection experts advises you on all data protection issues in almost every country in the world.
DWC supports you in implementing the most successful possible consent strategy (CMP, UX, Marketing, etc.).
DWC advises you in building a diverse data mix (Data Lake, Data Warehouse) with which you can answer all future questions.
Let us check the data protection measures you have implemented and avoid high fines.
Accelerate your internal procedures for integrating new marketing tools or implementing data protection measures.
Find out now what you need to know about this new legislation (Digital Service Act - DSA), when it comes into effect, what impact it will have on online services, and how you can protect yourself from legal risks.
In this blog post, we want to explain how you can use the Google Tag Manager in a data protection-compliant manner, i.e., in accordance with the General Data Protection Regulation (GDPR). We will also answer basic questions, such as what this is, why its use and self-hosting are worthwhile, and how it works.
Google Analytics is probably the most well-known and popular analysis and statistics tool for websites and apps available to companies. However, there are some stumbling blocks when using it. In this article, we explain how it works, the problems and whether it is allowed to use Google Analytics without user's consent.
In this blog post, we are dealing with server-side Tag Manager (also called "Tag Manager Server-Side") and in particular with the product available from Google. Among other things, we want to explain what this is, what the functionality of a server-side tag manager looks like, how it works and how it differs from classic tag managers.
Companies are increasingly switching from third-party data to first-party data. What are the reasons behind this? And what could a privacy-first data strategy with Google Analytics 4 (GA4) and Server-Side Tagging (SST) look like?