DATA WITH CONSENT
Hybrid Data Strategies for the Digital Age
In Good Company
Who We Are
DWC: Your Partner for Secure Data Management and Customized Hybrid Strategies
DWC is a consultancy firm specialized in the implementation, configuration, and optimization of consent management software (Consent Management Platform, CMP) as well as various web analytics and performance marketing technologies. Our goal is to support you in the development, assessment, and implementation of a tailored hybrid data strategy to achieve the highest possible level of data security and control.
Google's EU Consent Policy - Google Consent Mode V2 is Mandatory
Google Consent Mode V2: Secure a Free Review
The Google Consent Mode is a tool that facilitates compliance with data protection regulations when collecting and using user consents for advertising purposes. It optimizes conversion measurement and supports remarketing campaigns by respecting user preferences regarding privacy and is even capable of conducting evaluations without direct consent through modeling. For advertisers who use Google Analytics data and link this with other Google services, Consent Mode will become mandatory in the European Economic Area (EEA) from 2024 in order to measure relevant advertising data in compliance with the law.
Get all the details and in-depth insights here: Google Consent Mode V2.
Sign up now for a free review of your Google Consent Mode V2 setup.
Our Services
Consent-Management
Implementation, maintenance, and optimization of Consent Management Platforms (CMPs) and cookie banners.
Digital Analytics
Web and data analytics using a modern technology stack that turns regulatory requirements into competitive advantages.
Strategic Consulting
Leverage our expertise from global data protection and professional project management for your success.
Consent Management
DWC: Usercentrics Premium & Expert Partner
DWC is a proud premium service and implementation partner of Usercentrics. Benefit from our long-standing cooperation and the extensive knowledge we have gained from the realization of more than 400 CMP projects.
Digital Analytics
DWC Shaping the Future of Tracking
As a technology-agnostic service provider, we guide you safely into the era of first-party data. Whether cloud-native or on-premise, we develop a comprehensive, data protection-compliant, and future-proof solution for your web tracking.
Global Data Protection Expertise
Your Expert Network for International Data Protection Requirements
Thanks to our global partner network, we offer you expertise in data protection for every country in the world. We have already successfully implemented projects in various regions such as Europe, the USA, China, the Middle East, and South America. With activities in over 25 countries, we are the ideal partner for internationally operating companies.
GDPR, TTDSG, DPA, CCPA/CPRA, LGPD, POPIA, DSA
We Are Proud of:
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Blog
Preference Management Data in Exchange for Personalized Content
Discover how Preference Management enhances customer satisfaction and secures data compliance – Your...
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The Google Consent Mode V2
Deadline by the end of February 2024. Google Consent Mode V2 is compulsory for website operators. Ge...
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The Digital Services Act (DSA)
Discover the Impact of the Digital Services Act on Digital Services and Your Business. Stay Informed...
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