GDPR Compliant Tracking without Cookies

DWC implements and optimizes your web analytics software for privacy-compliant tracking without cookies, through the use of latest technologies such as server-side tracking, hybrid analytics, and first-party data.

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Reduce Data Loss

Companies trust us worldwide

Third-Party-Cookies

60% Data loss due to Consent & ITPs

Through user rejection of your cookie banner and (Intelligent) Tracking Preventions (ITP/BTP), you can quickly lose up to 60% of user data that you can collect through standard tools such as Google Analytics, Meta Pixel, or Adobe.

First-Party-Cookies

Gain full Control over Your Data with First-Party Tracking

Server-side tracking refers to the transmission of user data from a website to a dedicated server, often in connection with the term "first-party tracking". This approach gives you control over your data and allows a balanced compromise between privacy and efficient tracking. With your own first-party server, you can collect data from all users in a privacy-compliant way, thus bypassing both the need for consents and browser tracking prevention.

Why server-side Tracking is relevant:

Data Privacy Challenges in the use of Tracking and Third-party Tools

The challenge with the use of tracking tools or third-party tools is not to violate data protection regulations. The reason for this is the classification of IP addresses and browser information as personal data.
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Between Data Privacy and Strict Laws: The Limits of Cookie Banners

Due to users' growing awareness of data protection and simultaneously stricter laws, you receive less data. Mere optimization of your cookie banner is not enough to close the gap of loss.
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Browser Barriers: How Browsers complicate Tracking
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The function implemented by browsers like Safari, Firefox, or Edge, such as the prohibition of third-party cookies or the blocking of tracking requests through blacklisting, makes it almost impossible to track users with third-party services.
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Negative Impact on Your Website's loading Speed and SEO Ranking

"Core Web Vitals" are relevant performance metrics, particularly providing information about your website's loading speed. If you have installed too many tracking tools (third-party scripts), the JavaScript files stored on your website slow down your page's loading speed, which in turn leads to a worse SEO ranking.
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Server-side Tracking

Controlled Data Collection leads to Performance Improvement

Data collection via a web browser can be differentiated in two ways: client-side and server-side. In client-side tracking, the data flows directly from the user's browser to the vendor (e.g. Google Analytics). The website operator has no influence on the data collected by the vendor. This type of data is called "Third-Party-Cookies". In server-side tracking, however, the data initially flows to a server owned by the website operator. These data are called "First-Party-Cookies". The biggest advantage of server-side tracking is being able to remove the personal reference before the data is passed on to the vendor, leading to controlled data collection and thus to a performance increase.

increase performance

Our Services:

Server-side Tracking

Setup or consultation around server-side tagging/tracking, for example with Google Server Tag Manager or alternative tools, to regain full data control.

Consentless Tracking

Obtain more data for web analysis without the necessity of consent while simultaneously ensuring data protection compliance.

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Tag Manager Configuration

Implementation of a complex tracking setup with tag management tools, thereby enhancing your tracking capabilities.

Hybrid Analytics

Setup or consultation for a hybrid tracking concept by combining various data sources (Data Warehouse / Data Lake).
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Data Analysis

DWC assists you in the evaluation of large volumes of data and analysis tools, as well as in the creation of reports and dashboards for evaluation, to help you tap into your full potential..

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