Future-Proof Digital Analytics

Future-Proof Digital Analytics

We assist companies in establishing a privacy-focused and future-proof data collection process. Benefit from a modern tech stack with customized solutions and server-side tagging.

In Good Company

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Products

The Perfect Tech Stack for Your Requirements

As a platform-independent service provider, we support you with the selection, configuration, and optimization of the software that suits you best. Benefit from modern solutions in your marketing technology stack and design your data collection and processing for the future.

Google Marketing Platform

As experts in Google Server Tag Manager, we are the ideal partner for developing a tracking concept using the tools of the Google Marketing Platform (GTM, Google Analytics 4, Google Ads, Campaign Manager, ...).

Open-Source Solutions

Maintain control over your data with open-source solutions in your own private cloud.

Customer Data Platform

Combine your data and benefit from AI-supported analysis, advanced personalization, and a 360° view of each user.

Software Solutions for the Perfect Data Strategy

Future-Proof

Keep control of your data with server-side tagging

The implementation of server-side tagging ensures that you can continue to collect user data via your website and app in a privacy-compliant manner, adhering to data protection regulations. Your advantages include: 

  • Sensitive customer data remains under the company's control

  • Improvement of data quality and data enrichment

  • Bypassing of browser tracking prevention mechanisms

  • Basic tracking without the need for consent

DWC is a Google Cloud Expert

Cloud Native

Your Partner for Google Cloud

Dive into the world of cloud-native technologies and experience the benefits of a cloud platform that adapts flexibly to your requirements. We are at your side to assist you with the setup, maintenance, and implementation of cloud resources in the Google Cloud Platform (GCP).

Düsseldorf Tourism: How the Company Increases its Google Analytics Data by 40% in Compliance with GDPR

Your questions, our answers

Frequently asked Questions

What services does dwc offer in the area of digital analytics?

DWC offers a range of services in the field of digital analytics, including the setup of web analytics, conversion tracking, custom reporting, data integration, and analysis to help businesses understand their online performance and identify opportunities for improvement.

Why is digital analytics relevant to my business?

Digital analytics provide insights into customer behavior, preferences, and trends, enabling you to make data-driven decisions to optimize your digital marketing strategies, enhance customer experience, and increase your overall return on investment.

How can digital analytics improve the performance of your website?

With a comprehensive database of information, you can track key performance indicators (KPIs), understand user interaction, and identify bottlenecks on your website. This allows you to make informed changes to improve navigation, content, and usability on your site.

Does dwc support multiple analytics platforms?

Yes, DWC assists in selecting, implementing, and optimizing various software products from SaaS, On-Prem, and Open-Source environments.

Can dwc help with GDPR compliance in digital analytics?

With our in-depth expertise at the intersection of privacy, IT, and marketing, we not only ensure legal safety but also ensure that data protection compliance and efficient online marketing are in harmony.

How long does it take to integrate Tool XY?

The exact duration of the project depends on many different factors, including the number of websites and apps, your monthly traffic, and the number of events you want to track with a tool.

What do I need to consider regarding the end of third-party cookies?

The forthcoming end of support for third-party cookies represents a significant change in retargeting and remarketing strategies. This challenge can also become an opportunity: By using server-side tagging and the expanded matching of customer data, there are possibilities to not only bridge the gap but also to produce higher quality data than before.

Is Google Analytics still compliant with data protection laws?

The use of the web analytics tool Google Analytics in compliance with data protection regulations is still feasible. However, for optimal management and partial pseudonymization of the collected data, the use of a server tag manager is recommended. This powerful tool allows you to gain greater control over data processing. In this way, you can better protect user privacy while still retaining valuable insights into user behavior and ensuring compliance with the applicable data protection laws.

When do I need a Customer Data Platform (CDP)?

A CDP is useful for you if you want to collect and consolidate customer data from many different sources. With the consolidated data, you can, for example, perform automated personalization, generate insights through analytics that would otherwise remain hidden, or target your customers more effectively.