Google Consent Mode V2
Google consent mode V2 - Deadline by the end of February 2024
Master the transition to Google Consent Mode V2
- Allows the collection of essential user data even without consent
- Provides precise analysis of user interactions despite stricter data protection regulations
- Differentiate yourself from the competition by presenting data protection as a strength of your brand.
Avoidance of data loss
Avoid account suspensions from Google Ads & Analytics
If the requirements for Google Consent Mode V2 are not met, Google services for data measurement and analysis, as well as advertising placement services, may no longer be used in the future. Furthermore, non-compliance with Google's new guidelines could result in a suspension of your Google services account.
Services you will no longer be able to use without Google Consent Mode V2:Remarketing Lists for Google Ads
Google Analytics Audiences
No conversion tracking from the end of 2024
New EU directive requires an upgrade to Google Consent Mode V2
The Digital Markets Act (DMA) of the European Union obliges companies like Google to revise their data collection practices for services such as Google Ads and Google Analytics. It is important that your company responds accordingly and makes the necessary adjustments. Please note that the deadline for implementing these changes is to be met by March 6th.
Advantage: Conversion Modeling
Turn restrictions into competitive advantages
Conversion modeling uses artificial intelligence (AI) to gain customer information even when users have declined the setting of cookies or if the cookies are blocked by the user's browser. This process relies on the available data from users who have given their consent for data collection. Through this method, you can gain valuable insights that would otherwise be inaccessible, and effectively use this information for your advertising campaigns.
Your benefits:Closing data gaps through estimation
Improved performance through targeted advertising campaigns
Increase in ROI through effective allocation of the advertising budget
Data protection-compliant data collection and optimized tracking