We help you achieve a fully compliant digital presence: from documenting data processing to deploying a high-performing Consent Management Platform with industry-leading opt-in rates.
The European Union’s General Data Protection Regulation (GDPR) sets out 99 articles governing the collection, processing, and protection of personal data. It has also served as a model for international data protection laws, such as Brazil’s LGPD. Each EU member state enforces GDPR compliance through its respective supervisory authority.
Your organization must comply with GDPR if it meets any of the following criteria:
The GDPR has been in effect since May 25, 2018, establishing a uniform standard for data protection across the EU.
Any business operating in Europe that processes personal data is required to comply.
Organizations outside the EU processing the personal data of individuals in Europe are also subject to GDPR.
Compliance obligations apply to businesses of every size, from small enterprises to large corporations.
The GDPR grants individuals a set of fundamental rights designed to ensure transparency, control, and protection of their personal data:
Individuals must be clearly informed about how their personal data is collected, processed, and used. Transparency is a cornerstone of GDPR compliance.
Consumers can request access to the personal data a company holds about them, enabling verification of completeness and accuracy.
Individuals can have inaccurate or outdated data corrected. They may also request deletion of their personal data, provided there are no overriding legal retention requirements.
Consumers can object at any time to the processing of their personal data on grounds specific to their situation, requiring organizations to reassess or cease the processing.
Ensure your privacy policy is clear, concise, and easy to understand, providing consumers with complete and transparent information about how their data is collected and used.
Before processing any personal data, secure explicit consent from users, for example through a Consent Management Platform (CMP).
Automate and streamline consent management with a CMP to maintain long-term GDPR compliance efficiently.
We recommend conducting a data protection audit to identify and categorize all personal data you collect. This ensures accurate documentation of data processing and enables you to provide users with a transparent, GDPR-compliant privacy policy.
The GDPR requires that voluntary, informed, unambiguous, revocable and verifiable consent is obtained from consumers prior to data collection. To meet these requirements, we recommend integrating a Consent Management Platform (CMP) on your website. This enables consumers to give or refuse their consent.
If you collect personal data, you must provide data subjects with a privacy policy that contains the following information in accordance with Article 13 Chapter 3 of the GDPR.
Learn how to ensure complete GDPR compliance for your website or app in our Whitepaper, from performing a comprehensive data protection audit to deploying a robust Consent Management Platform and crafting a fully compliant privacy policy.
Usercentrics is the global leader in Consent Management Platforms (CMP), providing companies with a best-in-class solution for compliant and transparent user data handling. As an official Usercentrics partner, we have successfully implemented CMPs for organizations worldwide, ensuring full adherence to legal requirements.
Our CMP solutions integrate seamlessly into any technology stack, delivering a tailored approach for your business. Leveraging our expertise in consent and data management, we not only ensure regulatory compliance but also optimize the interaction with complementary technologies, including server-side tagging. This enables efficient, comprehensive data collection, building a robust data foundation that drives marketing insights and business growth.
The CMP provides a single, unified interface to manage all data protection obligations, ensuring clear oversight and consistent compliance across your organization.
Usercentrics enables efficient adherence to data protection requirements across multiple jurisdictions. The platform supports compliance with diverse privacy laws worldwide, addressing the specific obligations of each region.
The Usercentrics CMP integrates effortlessly with common content management systems (CMS) and website builder platforms. It can be fully customized to meet your business-specific requirements, ensuring optimal functionality, user experience, and compliance.
The General Data Protection Regulation (GDPR) is the EU law that governs the processing and protection of personal data. All companies based in the EU, as well as international companies processing the data of EU residents, must comply—regardless of company size.
Compliance can be achieved through:
A CMP automates consent collection and management, ensuring compliance with GDPR. It allows users to grant or withdraw consent at any time, links to your privacy policy, and documents all consent for verification purposes. DWC integrates Usercentrics, a leading CMP, for seamless compliance.
By working with DWC, you can:
GDPR compliance is an ongoing process. Companies should regularly audit their data collection, consent management, and privacy policies, especially when launching new services, changing data processing activities, or updating marketing technologies, to ensure continued compliance with the law and maintain user trust.
Find out more about how you can benefit from consent management as a critical component of your company’s strategy.
