by Martha Wanat
21 min read
9/5/24 8:43 AM

Data protection in Texas (TDPSA): New requirements for companies

With the Texas Data Privacy and Security Act (TDPSA), Texas became the eleventh state with its own data privacy and secu …

by Martha Wanat
11 min read
9/2/24 7:46 AM
Data protection in Texas (TDPSA): New requirements for companies

CCPA & CPRA: what companies need to pay attention to now

In 2020, the California Consumer Protection Act (CCPA) was enacted to address growing concerns about the sale and collec …

by Liza Kruse
11 min read
8/22/24 5:08 PM
CCPA & CPRA: worauf Unternehmen jetzt achten müssen

The impact of the Digital Services Act (DSA)

Digital Services Act: What You Need to Know About This Pioneering Legislation With the advent of the internet and the su …

by Liza Kruse
7 min read
6/6/24 10:00 AM
The Digital Services Act (DSA)

Google's restricted data processing & universal opt-out

Navigating Google's Latest Privacy Policy Changes: Impacts and Adaptation Strategies for Advertisers In today's digital …

by Liza Kruse
12 min read
6/6/24 10:00 AM
Google's restricted data processing & universal opt-out in the USA

Browser Tracking Preventions - Bypass with server-side tagging

For nearly three decades, cookies have been an integral part of the internet, establishing themselves as a crucial tool …

by Liza Kruse
15 min read
5/16/24 9:15 AM
Browser Tracking Preventions - Bypass with server-side tagging

Data protection-compliant tracking without consent with GA4

In an era where the internet and technological innovations are evolving relentlessly, data capture and analysis are incr …

by Liza Kruse
5 min read
4/11/24 9:30 AM
Data protection-compliant tracking without consent with GA4

Preference management for improved customer confidence

What is Preference Management? Customers Have a Choice A Preference Management Center is a tool or system that companies …

by Liza Kruse
7 min read
2/2/24 10:00 AM
Preference management data in exchange for personalized content

The Google Consent Mode V2 deadline until March 2024

Starting from March 2024, the implementation of Google Consent Mode V2 becomes mandatory for website operators who utili …

by Liza Kruse
10 min read
1/10/24 8:45 AM
The Google Consent Mode V2 deadline until March 2024

From third party to first party: the future of data collection

Companies are increasingly switching from third-party data to first-party data. What are the reasons behind this? And wh …

by Max Lucas
8 min read
2/13/23 8:30 AM
From third party to first party: the future of data collection