Privacy-Compliant Tracking Without Consent (Cookies) for GA4
By Liza Kruse on 1/10/25 8:57 AM
Imagine this: you invest a significant amount of money in Google Ads, but in the end, you only see a fraction of the actual results. Why? Because up to 50% of your tracking data is lost due to declined cookie banners, ad blockers, and modern browser tracking preventions. The consequen …