From third party to first party: the future of data collection
By Max Lucas on 2/13/23 8:30 AM
Companies are increasingly switching from third-party data to first-party data. What are the reasons behind this? And what could a privacy-first data strategy with Google Analytics 4 (GA4) and Server-Side Tagging (SST) look like?
Google Analytics: possibilities and legal aspects
By Max Lucas on 10/12/22 10:15 AM
Google Analytics without Consent Google Analytics is probably the most well-known and popular analysis and statistics tool for websites and apps available to companies. However, there are some stumbling blocks when using it, particularly regarding limitations and legal aspects. In thi …
Server-Side Tagging with Google Tag Manager
By Max Lucas on 9/14/22 10:00 AM
"Tag Manager Server Side" - Functionality, Benefits, and Costs In this in-depth blog post, we are dealing with server-side Tag Manager (also called "Tag Manager Server-Side") and in particular with the comprehensive product available from Google. Among other things, we aim to provide …