What are the advantages of server-side tracking?
By Liza Kruse on 12/7/24 11:10 AM
This article is for anyone curious about understanding what Server-Side Tracking (also known as Server-Side Tagging or server-side tracking) is and the benefits it offers. Terms like "Server-Side," "Client-Side," "Tagging," and "Tracking" can be confusing, but don’t worry—I’ll explain …
What’s the Difference Between Client-Side and Server-Side Tracking?
By Liza Kruse on 12/7/24 10:41 AM
This article is for anyone curious about understanding what server-side tracking—also known as server-side tagging or server-side analytics—is and how it differs from client-side tracking. Terms like “client-side” and “server-side,” as well as “tagging” and “tracking,” can often be co …
What is Server-Side Tracking? A simple Explanation
By Liza Kruse on 10/30/24 2:38 PM
This page is for anyone curious to learn what server-side tracking—or server-side tagging, also known as serverside tracking—really means. I understand that the distinctions between server-side and client-side, as well as terms like tagging and tracking, can be confusing. Don’t worry— …
What is client side tracking? A simple explanation
By Liza Kruse on 10/30/24 1:36 PM
This page is for anyone curious about the basics of Client Side Tracking, also known as Client Side Tagging or clientside tracking. I understand that distinguishing between Server Side and Client Side, along with terms like Tagging and Tracking, can be confusing. Don’t worry—my goal i …
GDPR explained simply: the most important facts at a glance
By Martha Wanat on 10/14/24 9:55 AM
The General Data Protection Regulation (GDPR) stipulates that your website must obtain the clear and affirmative consent of the user before processing user data. Regulation (EU) 2016/679 (EU General Data Protection Regulation) replaces the European Data Protection Directive from 1995 …
The new Swiss Data Protection Act (FADP)
By Martha Wanat on 10/14/24 9:39 AM
The new Federal Act on Data Protection in Switzerland (FADP) came into force in September 2023. It was adopted on 25 September 2020 and replaced the previous law from 1992, as the advanced digitalization of everyday life and the increasing use of technology since then made it necessar …
Comprehensive and strict data protection: the Brazilian LGPD
By Martha Wanat on 9/5/24 8:43 AM
The Lei Geral de Proteção de Dados Pessoais (LGPD) is Brazil's General Data Protection Law, which aims to create a new legal framework for the use of personal data in Brazil, both online and offline, in the private and public sectors, regardless of the location of the organization pro …
Data protection in Texas (TDPSA): New requirements for companies
By Martha Wanat on 9/2/24 7:46 AM
With the Texas Data Privacy and Security Act (TDPSA), Texas became the eleventh state with its own data privacy and security law on July 1, 2024. Through the TDPSA, Texas is demonstrating its commitment to reconciling the technological and economic advances of the digital age with the …
CCPA & CPRA: what companies need to pay attention to now
By Liza Kruse on 8/22/24 5:08 PM
In 2020, the California Consumer Protection Act (CCPA) was enacted to address growing concerns about the sale and collection of personal data in California: since then, it has granted California residents various rights and set rules for companies that sell or collect personal data. H …
The impact of the Digital Services Act (DSA)
By Liza Kruse on 6/6/24 10:00 AM
Digital Services Act: What You Need to Know About This Pioneering Legislation With the advent of the internet and the subsequent creation of digital platforms such as Google, Amazon, Facebook, and others, the experience of internet users has been significantly shaped by these entities …