What are the advantages of server-side tracking?
By Liza Kruse on 12/7/24 11:10 AM
This article is for anyone curious about understanding what Server-Side Tracking (also known as Server-Side Tagging or server-side tracking) is and the benefits it offers. Terms like "Server-Side," "Client-Side," "Tagging," and "Tracking" can be confusing, but don’t worry—I’ll explain …
What’s the Difference Between Client-Side and Server-Side Tracking?
By Liza Kruse on 12/7/24 10:41 AM
This article is for anyone curious about understanding what server-side tracking—also known as server-side tagging or server-side analytics—is and how it differs from client-side tracking. Terms like “client-side” and “server-side,” as well as “tagging” and “tracking,” can often be co …
What is Server-Side Tracking? A simple Explanation
By Liza Kruse on 10/30/24 2:38 PM
This page is for anyone curious to learn what server-side tracking—or server-side tagging, also known as serverside tracking—really means. I understand that the distinctions between server-side and client-side, as well as terms like tagging and tracking, can be confusing. Don’t worry— …
What is client side tracking? A simple explanation
By Liza Kruse on 10/30/24 1:36 PM
This page is for anyone curious about the basics of Client Side Tracking, also known as Client Side Tagging or clientside tracking. I understand that distinguishing between Server Side and Client Side, along with terms like Tagging and Tracking, can be confusing. Don’t worry—my goal i …
CCPA & CPRA: what companies need to pay attention to now
By Liza Kruse on 8/22/24 5:08 PM
In 2020, the California Consumer Protection Act (CCPA) was enacted to address growing concerns about the sale and collection of personal data in California: since then, it has granted California residents various rights and set rules for companies that sell or collect personal data. H …
The impact of the Digital Services Act (DSA)
By Liza Kruse on 6/6/24 10:00 AM
Digital Services Act: What You Need to Know About This Pioneering Legislation With the advent of the internet and the subsequent creation of digital platforms such as Google, Amazon, Facebook, and others, the experience of internet users has been significantly shaped by these entities …
Google's restricted data processing & universal opt-out
By Liza Kruse on 6/6/24 10:00 AM
Navigating Google's Latest Privacy Policy Changes: Impacts and Adaptation Strategies for Advertisers In today's digital landscape, where privacy and security are paramount, Google has announced significant updates to its privacy policies. These updates are designed to address evolving …
Browser Tracking Preventions - Bypass with server-side tracking
By Liza Kruse on 5/16/24 9:15 AM
For nearly three decades, cookies have been an integral part of the internet, establishing themselves as a crucial tool for user tracking. The information stored in a cookie, such as data about user behavior, forms an essential foundation for numerous marketing campaigns by companies. …
Preference management for improved customer confidence
By Liza Kruse on 2/2/24 10:00 AM
What is Preference Management? Customers Have a Choice A Preference Management Center is a tool or system that companies can use to manage and store their customers' preferences and settings. Such centers allow customers to specify their communication preferences, including the way th …
The Google Consent Mode V2 deadline until March 2024
By Liza Kruse on 1/10/24 8:45 AM
Starting from March 2024, the implementation of Google Consent Mode V2 becomes mandatory for website operators who utilize Google services such as Google Analytics or Google Ads. Consequently, advertisers must obtain user consent for personalized advertising. However, the increasing p …