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Cookie & preference management
Data protection as a strategy
Leverage regulatory requirements and constraints as a strategy to transform them into competitive advantages and benefit from an optimally optimized consent management system.
In Good Company
Webcompliance
95% of reviewed websites are not compliant with data protection regulations
The foundation for a privacy-compliant website is a correctly configured cookie banner. Our team of experts provides comprehensive support, assisting with both the initial setup and the continuous updating of your consent management software. This ensures that your website consistently complies with the most current data protection standards.
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Proactively protect your business from legal warnings and fines by adhering to data protection regulations
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Reduce administrative effort for efficient processing of data protection requests
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Increase the trust of your users and gain a competitive advantage
Check now for free if your website is affected:
Consent Management
Strengthen customer trust and your market position with your CMP
Strategically deploy your Consent Management Platform (CMP) to fully leverage its potential beyond merely meeting compliance requirements, achieving clear competitive advantages. By emphasizing transparency and user control, you enhance your customers' trust and position your company as a responsible player in your market segment.
Consents instead of fines
Protect advertising revenue
A high consent rate is crucial for the success of web analytics and online advertising. Without user consent, key data such as conversions cannot be captured, and targeted advertising becomes ineffective. The higher the consent rate, the greater the financial advantage over your competition.
Transparency for greater trust
Increase user trust through transparent handling of their data. According to a study by Harvard University, the consent rate increases by 11% when a transparent approach to data management is demonstrated.
Opt-In-Management
A high consent rate is key to successful online marketing
Benefit from our cross-industry expertise gained from over 400 projects in more than 25 countries and optimize your consent banner to maximize your data potential.
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Full data control for targeted campaigns
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Enhanced your data analysis by improving the configuration of your web analytics tools
Consent Management
DWC: Usercentrics Premium & Expert Partner
DWC is a premium service and implementation partner of Usercentrics. Take advantage of our long-standing collaboration and benefit from our extensive expertise gained from successfully implementing over 400 CMP projects.
Successfully implemented Projects:
Projects
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Our Services
CMP Setup
CMP Analysis
CMP Optimization
CMP Maintenance
Schedule a free, no-obligation consultation:
Blog
Data protection-compliant tracking without consent with GA4
Discover privacy-compliant tracking without consent: Up to 80% more data for Google Analytics. Get your free initial consultation now!
Read more
Preference Management Data in Exchange for Personalized Content
Discover how Preference Management enhances customer satisfaction and secures data compliance – Your guide to effective preference handling!
Read more
google consent mode
The Google Consent Mode V2
Deadline by the end of February 2024. Google Consent Mode V2 is compulsory for website operators. Get all the necessary information now.
Read moreYour questions, our answers
Frequently asked questions
What does the term 'Consent Management' mean?
Consent Management refers to the process of obtaining, managing, and storing user consents for data collected on websites, mobile applications, and online platforms. The acronym "CMP" stands for "Consent Management Platform," commonly known as a "cookie banner." This system helps organizations ensure they comply with data protection regulations by transparently informing users and securing their consent for data usage.
Why is Consent Management important?
Consent Management plays a crucial role in meeting data protection requirements according to regulations such as the General Data Protection Regulation (GDPR). By implementing such a system, companies can not only comply with legal obligations but also strengthen the trust of their users. This trust is built on transparency and the user's control over their personal data, which is essential for maintaining compliance and fostering a positive relationship with customers.
How can dwc help my organization with Consent Management?
DWC can assist your organization with Consent Management by implementing Consent Management Systems (CMPs), providing data protection training, and helping design transparent consent procedures that comply with legal requirements. By leveraging DWC's expertise, your organization can ensure that its consent management practices not only meet regulatory standards but also enhance user trust and data security.
Does Consent Management affect the user experience of my website?
Yes, a well-designed Consent Management System can enhance the user experience on your website by providing users with clear choices and control over their data. This transparency and empowerment help build trust and can lead to higher engagement and satisfaction levels among users, as they feel respected and secure in how their personal information is handled.
Can dwc help with managing international data protection requirements?
Yes, DWC can assist with managing international data protection requirements. Through our international network of experts, we offer consultation and support in complying with various international data protection laws. We have successfully integrated Consent Management solutions in over 25 countries and are well-versed in the major data protection laws worldwide. This extensive experience allows DWC to provide tailored solutions that address the specific legal needs of different regions, ensuring global compliance and efficient data management practices.
How can I improve my consent rate?
The consent rate of a CMP (also known as the "Opt-In Rate") is influenced primarily by three main factors: banner design, target audience, and messaging. Different banners work differently across various industries and target groups. We are happy to share our insights from over 400+ CMP projects across more than 15+ industries with you, or assist you in conducting a variety of tests to optimize your consent strategies. This tailored approach ensures that your CMP is effectively aligned with the specific characteristics and preferences of your target audience, maximizing user engagement and compliance.