Blog
Blog
Latest Posts
Companies are switching more and more from third-party to first-party data. What are the reasons for this? And what can a privacy-first data strategy look like with Google Analytics 4 (GA4) and server-side tagging (SST)?
server-side-tagging
ga4
12.02.2023
In this blog post, we want to explain how you can use the Google Tag Manager GDPR compliant. We also answer basic questions, such as what it is, why its use and self-hosting are worthwhile, and how it works.
google tag manager
server tag manager
09.10.2022
Google Analytics is the most popular analysis and statistics tool for websites and apps. In this article we explain how it works, the problems and whether it is allowed to use Google Analytics without consent.
Google Analytics
Consent
Server Tag Manager
13.09.2022
In this blog post, we will look at server-side tag managers, with a particular focus on the Google product available for this purpose.
Server Tag Manager
13.09.2022