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    Server Room
    Companies are switching more and more from third-party to first-party data. What are the reasons for this? And what can a privacy-first data strategy look like with Google Analytics 4 (GA4) and server-side tagging (SST)?
    server-side-tagging
    ga4
    12.02.2023
    Google Tag Manager Dashboard Blurred
    In this blog post, we want to explain how you can use the Google Tag Manager GDPR compliant. We also answer basic questions, such as what it is, why its use and self-hosting are worthwhile, and how it works.
    google tag manager
    server tag manager
    09.10.2022
    Google Analytics Dashboard
    Google Analytics is the most popular analysis and statistics tool for websites and apps. In this article we explain how it works, the problems and whether it is allowed to use Google Analytics without consent.
    Google Analytics
    Consent
    Server Tag Manager
    13.09.2022
    Google Analytics Dashboard
    In this blog post, we will look at server-side tag managers, with a particular focus on the Google product available for this purpose.
    Server Tag Manager
    13.09.2022