Discover more about Data Protection & Tracking Optimization
Latest blog entry:
Find out now what you need to know about this new legislation (Digital Service Act - DSA), when it comes into effect, what impact it will have on online services, and how you can protect yourself from legal risks.
Additional Blog entries:
Google Tag Manager GDPR-compliant
In this blog post, we want to explain how you can use the Google Tag Manager in a data protection-compliant manner, i.e., in accordance with the General Data Protection Regulation (GDPR). We will also answer basic questions, such as what this is, why its use and self-hosting are worthwhile, and how it works.
Google Analytics without Consent
Google Analytics is probably the most well-known and popular analysis and statistics tool for websites and apps available to companies. However, there are some stumbling blocks when using it. In this article, we explain how it works, the problems and whether it is allowed to use Google Analytics without user's consent.
"Tag Manager Server Side" - Functionality, Benefits, and Costs
In this blog post, we are dealing with server-side Tag Manager (also called "Tag Manager Server-Side") and in particular with the product available from Google. Among other things, we want to explain what this is, what the functionality of a server-side tag manager looks like, how it works and how it differs from classic tag managers.
Server-Side Tracking with GA4
Companies are increasingly switching from third-party data to first-party data. What are the reasons behind this? And what could a privacy-first data strategy with Google Analytics 4 (GA4) and Server-Side Tagging (SST) look like?
