DATA WITH CONSENT
Hybrid Data Strategies for the Digital Age
In Good Company
Who we are
DWC: Your partner for secure data management and customized hybrid strategies
DWC is a consultancy agency specializing in the implementation, configuration, and optimization of consent management software (Consent Management Platform, CMP) as well as various web analytics and performance marketing technologies. Our goal is to support you in developing, assessing, and implementing a tailored hybrid data strategy that maximizes data security and control.
Google's EU Consent Policy - Google Consent Mode V2 is mandatory
Google Consent Mode V2: Secure a free review
The Google Consent Mode is a tool that facilitates compliance with data protection regulations when collecting and using user consents for advertising purposes. It optimizes conversion measurement and supports remarketing campaigns by respecting user preferences regarding privacy and is even capable of conducting evaluations without direct consent through modeling. For advertisers who use Google Analytics data and link this with other Google services, Consent Mode will become mandatory in the European Economic Area (EEA) from 2024 in order to measure relevant advertising data in compliance with the law.
Get all the details and in-depth insights here: Google Consent Mode V2.
Sign up now for a free review of your Google Consent Mode V2 setup.
Our services
Consent-Management
Implementation, maintenance, and optimization of Consent Management Platforms (CMPs = cookie banners)
Digital Analytics
Leverage web and data analytics through a modern technology stack that transforms regulatory requirements into competitive advantages.
Strategic Consulting
Utilize our expertise in global data privacy practices and professional project management to enhance your success.
Consent Management
DWC: Usercentrics Premium & Expert Partner
DWC is a proud premium service and implementation partner of Usercentrics. Benefit from our long-standing cooperation and the extensive knowledge we have gained from the realization of more than 400 CMP projects.
Digital Analytics
DWC Shaping the future of tracking
As a technology-agnostic service provider, we guide you safely into the era of first-party data, ensuring full data control through optimized tracking. Whether cloud-native or on-premise, we develop a comprehensive, privacy-compliant, and future-ready solution for your web tracking.
Global Data Protection Expertise
Your expert network for international data protection requirements
Thanks to our global partner network, we provide expertise in data privacy for every country in the world. We have successfully implemented projects in various regions such as Europe, the USA, China, the Middle East, and South America. With activities in over 25 countries, we are the ideal partner for internationally operating companies.
GDPR, TTDSG, DPA, CCPA/CPRA, LGPD, POPIA, DSA
We are proud of:
Projects
Customer
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Blog
Data protection-compliant tracking without consent with GA4
Discover privacy-compliant tracking without consent: Up to 80% more data for Google Analytics. Get y...
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Preference Management Data in Exchange for Personalized Content
Discover how Preference Management enhances customer satisfaction and secures data compliance – Your...
Read moregoogle consent mode
The Google Consent Mode V2
Deadline by the end of February 2024. Google Consent Mode V2 is compulsory for website operators. Ge...
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