Transform data protection into a strategic advantage. By combining transparent data management with a robust Consent Management Platform (CMP), you ensure regulatory compliance, increase opt-in rates, and deliver a digital experience that inspires confidence and loyalty.
The Lei Geral de Proteção de Dados Pessoais (LGPD) is Brazil’s comprehensive data protection framework, governing the collection, processing, and use of personal data. Modeled closely on the European GDPR, the LGPD comprises 65 articles designed to safeguard the rights of data subjects and ensure responsible data handling.
Under Article 3 of the LGPD, organizations must comply if they meet any of the following criteria:
The LGPD came into effect on August 16, 2020 and is enforced by the Autoridade Nacional de Proteção de Dados (ANPD), Brazil’s national data protection authority.
Any business operating in Brazil that processes personal data.
Organizations outside Brazil that process personal data of Brazilian residents.
Brazilian state and municipal authorities, as well as other public entities that handle personal data.
The LGPD grants Brazilian consumers key rights to ensure transparency, control, and protection of their personal data:
Consumers can verify whether their personal data is being processed and access details about its collection and use.
Individuals may request access to their stored personal data to confirm its accuracy and completeness.
Consumers can request the correction of inaccurate or outdated data, or the deletion of their data, unless legal retention obligations apply.
Consumers can prohibit the sale of their personal data, refuse targeted advertising, and object to significant decisions based on automated profiling.
Ensure your privacy policy is clear, concise, and easily understandable, providing consumers with transparent information about how their personal data is collected, processed, and used.
Secure explicit consent from data subjects before processing sensitive data or engaging in high-risk profiling activities.
Leverage a CMP to automate consent management and maintain long-term compliance with LGPD requirements.
Establish a privacy policy that fully aligns with the LGPD and all legal obligations. Regularly review and update your policy to maintain compliance with evolving regulatory requirements.
The LGPD mandates clear, informed, and active consent from consumers before processing their personal data. A Consent Management Platform (CMP) enables your organization to manage consent efficiently while ensuring full compliance with LGPD requirements. Beyond automating data collection, management, and storage, a CMP ensures all consent processes adhere to legal standards.
Implement a Data Subject Access Request (DSAR) form on your website to enable consumers to efficiently exercise their data protection rights.
Explore our Whitepaper to learn how to achieve full LGPD compliance for your website or app, from conducting a thorough data protection audit to implementing a robust Consent Management Platform and developing a legally compliant privacy policy.
Implementing a Consent Management Platform (CMP) provides organizations with significant advantages in managing personal data and achieving LGPD compliance. A CMP ensures efficient, legally compliant consent management, enhances transparency for users through clear opt-in and opt-out options, and strengthens trust while optimizing the user experience. Automating consent processes also reduces administrative effort and minimizes errors.
As specialists in data protection and digital analytics, we provide full implementation and configuration of the Usercentrics CMP, Europe’s leading platform. Our expertise allows us to deliver a tailored solution that meets all regulatory requirements, maximizes opt-in rates, and integrates seamlessly with your company’s workflows and business processes.
Manage all data protection obligations from a single platform, ensuring full oversight and consistent compliance across your organization.
Efficiently meet data protection requirements across multiple jurisdictions. Usercentrics supports compliance with diverse privacy laws worldwide, addressing the specific obligations for users in each region.
The CMP integrates easily with common content management systems (CMS) and website builder platforms. It can be fully tailored to your business requirements, delivering optimal functionality, compliance, and a user-friendly experience.
The Lei Geral de Proteção de Dados Pessoais (LGPD) is Brazil’s comprehensive data protection law regulating the collection and use of personal data. Companies based in Brazil, international companies processing data of Brazilian residents, and public institutions must comply with the LGPD. The law has been in effect since August 16, 2020, and is enforced by the national data protection authority (ANPD).
Companies can meet LGPD requirements by:
A CMP is a tool that manages user consent efficiently, automates data collection and storage, and ensures compliance with LGPD opt-in requirements. It provides users with clear options to give or withdraw consent, centralizes consent management, and reduces administrative errors while improving trust and user experience.
A Data Subject Access Request (DSAR) allows consumers to request access to their personal data. Companies should provide an easily accessible DSAR form on their website, offer alternative contact methods such as a dedicated email, and inform consumers via consent banners and cookie policies about how to exercise their rights.
DWC helps implement and configure the Usercentrics CMP, ensuring full LGPD compliance while maximizing opt-in rates. Benefits include centralized consent management, seamless integration into websites and CMS platforms, global data protection alignment, automated processes, and a transparent user experience that strengthens customer trust.
With transparent documentation and a powerful CMP, you ensure privacy, boost opt-in rates, and create a digital experience your customers will appreciate.
